Karachi, 7th November 2015 - Nescafé, the market leader in instant coffee,hosteda Contemporary Art exhibition curated by Canvas Gallery, on Saturday at the Mohatta Palace Museum to launch the new range of coffee machines known globally as Dolce Gusto. The exhibition celebrated the brand’s long-standing global relationship with bothModern and Contemporary Art.
The evening event, held in Karachi from 6pm – 9pm on 7th November,showcased some eye-catching artworks by 21 artists from across Pakistan. On display werepaintings, sculptures, video art and installations, alongwith art performancesthat were created exclusively for the event, and in some cases highlighted the innovative use of coffee.
The Consul General of Switzerland, Mr Emil Wyss and his wife Mrs Ade Wyss welcomed VIP guests, Art Patrons and the media at the entrance to the purpose built gallery space in the glittering gardens of Mohatta Palace. At this iconic venue , selected for its association and promotion of the arts ; Nestle partnered with Canvas Gallery , known for its commitment in showcasing avantgarde , cutting edge , contemporary art to provide an evening of art and coffee.
Exhibiting Artists included Aamir Habib, Amin Gulgee,Amjad Ali Talpur, AsadHussain, AyazJokhio, Imran Channa, IrfanHasan, KomailAijazuddin, MansoorSaleem, Muhammad Ali, MuzzumilRuheel, Natasha Jozi, Sadaf Malaterre, Sara Pagganwala,Sajjad Ahmed, Salman Toor, SanieBokhari, SeemaNusrat,Shalalae Jamil, Umar Nawaz, ZahrahEhsan.
Natasha Jozi ,Sadaf Malaterre , Muhammadali , Sara Pagganwala and Shalalae Jamil kept the interest of the guests by their art performances during the course of the entire evening.
Sadaf’s presentation consisted of a mannequin wearing a dress with different textures of real coffee. The mannequin itself was coated with coffee grains, visually appearing as though the mannequin is fashioned from coffee itself.
A collaborative performance “ Eating Head / Head Cases “ by Muhammadali , Sara Pagganwala and Shalalae Jamil initiated an intellectual discourse on edible cake sculptures alongside audience participation.
Natasha Jozi captivated the audience with her performance of ‘I Put ButterknifeTo Paper’, where she commented on the relationship of consumerism to history, culture, text, diction and literature.
“ So glad a prestigious corporate like Nestle showcased art at their product launch. Here is to more corporates following this progressive and forward thinking trend “ .Bruno Olierhoek, Managing Director, Nestlé Pakistan said, “QUOTE BY BRUNO”